Axis was tasked to help CSAA Insurance Group, a AAA Insurer, promote AAA Auto and Home Insurance to Hispanic consumers with the goal of increasing awareness, consideration and policy growth.
Founded in 1914, the company has been rated "A" or better by A.M. Best for 90 years and is one of the top personal lines property casualty insurance groups in the United States.
Axis developed and produced a full marketing campaign, including TV, radio and digital ads, as well as video content, social media, SEM and Latino photo library components. The Hispanic marketing campaign launched in Arizona in 2017 as part of a market test. The strategy and campaign tactics were designed to make AAA Insurance culturally relevant to Hispanic consumers.