TV

Client

ALDI

Campaign

Primero lo Primero

Elements

TV & Radio

Digital Display & Paid Social

Community Engagement

Awards

Telly Awards
Silver

Hermes Creative Awards
Platinum

Case Study

With the goal of reaching the vast Hispanic market across Southern California, ALDI launched its first ever Spanish-language advertising campaign featuring two television spots. The first TV spot, "Cupones," tells the story of a mom who finally got rid of her addiction to coupons thanks to ALDI, their everyday low prices and great quality. The second TV spot, "Primero lo Primero" proves that moms shop ALDI first because moms always know what's best.

The campaign ran in four of the largest DMAs across the state and included television, radio, in-store promotions, targeted shopper marketing, social media and community engagement.